In February of this year. CHI Polish company opened three new Costa Coffee cafes. Thus, by the end of the month the company will manage a network of 108 venues in 18 Polish cities. Along with the continuation of the rebranding process in the coming fiscal year will be open 6-7 new units. carnival ships The company closed 2015 years, with a portfolio of approx. 115 Costa Coffee shop and approx. 220 machines Costa Express.
In February 2015. CHI Poland planned opening of three new Costa Coffee shop, start with the same year of intensive expansion. In the middle of the month moved premises at ul. Żaryna in Warsaw. Café population of 140 sqm. with seasonal garden with an area of 25 sqm. is located in the office complex Harmony Office carnival ships Center.
By the end of the month will open two new cafes yet. Among them will be the second point of Costa Coffee in the basement at the Metro Center station in Warsaw, at the entrance from the side of the Rotunda. You will also be running a population of 120 sqm. located on the ground floor café Magnolia Park shopping center in Wrocław - the first local Costa Coffee in the city. By the end of this month, the company will then managed a network of 108 venues in 18 Polish cities.
- This year we focus on a strong acceleration of the expansion. We see enormous carnival ships potential in the Polish market, which is why in the coming fiscal year, beginning for us in March, open approx. 6-7 new units. This will be the key points when shopping streets, in shopping malls, office buildings, but also in residential areas - in fact we see that a growing number of Poles want to go out for coffee near the house. Also, we will test the new format cafes in smaller towns with population approx. 100 thousand. residents. Soon also significantly expand product portfolio in line with the latest trends - said Andrzej Jackiewicz, managing drektor CHI Poland.
CHI Poland performs parallel process of rebranding - coffeeheaven thorough reconstruction of the Costa Coffee. carnival ships Currently, among others, changes are finalized premises in the capital. The end of February all the cafes CHI Poland in Warsaw and Lodz will operate under the brand Costa Coffee. The next step will be rebranding in Polish cities including Krakow, Wroclaw and Poznan. Completion of the process carnival ships is planned carnival ships for the turn of October and November 2015. - Then all the cafes in Poland will operate under the name Costa Coffee.
Poland is the second largest market in Europe, carnival ships where the brand is present Costa Coffee. Our country occupies the second position behind the UK - the home country of the brand. Globally, Poland (106 cafés) is on the 4th position behind the United Kingdom (1800), China (340) and India (110). According to data from research firm Allegra Strategies, Poland per 1 million inhabitants, there are 12 cafes branded. In other European countries this figure rises to 25 beats record turn the UK, where per 1 million inhabitants, there are 85 cafes.
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