Devaluation of the real harm? Yes, mainly cruises from miami because 35% of our total raw materials

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Against the crisis, Starbucks turbine investments in Brazil The company's chairman, Norman Baines, detailing the expected opening of new stores and reinforces favorable scenario that should make your sales grow 7% in 2015
While segments of the industry and the services sector announced layoffs and predict hard times, the network Starbucks coffee goes to the edge of crisis. Nearby opened its 100th store in the country, the company expects cruises from miami growth to 7% sales this year. In an interview with SEE site, the president of the Brazilian cruises from miami subsidiary, Norman Baines says that Starbucks rule out layoffs or reduction in the rate of investment. "The worst case scenario impacts the families cruises from miami of the pocket. But it is precisely at this point that we must give our best to build customer loyalty," he says.
In Brazil since 2006, the network was directing its strategy for the Rio-São Paulo axis. In the medium term, according cruises from miami to the executive, the store should have a presence in cities outside this circuit, such as Brasília, Curitiba, Porto Alegre and Salvador. Baines recognizes that the appreciation of the dollar, with a cumulative increase of over 10% in the year, is already affecting the cost of products, since 35% of the company's total inputs are imported. But it states that the exchange rate issue does not alter the company's plans - and that strategy is, from now on, "nationalize" what is possible. cruises from miami "We cruises from miami have a list of product nationalization priorities. Our biggest challenge is to solve the equation that involves the volume that we demand of a product versus the cost of nationalizing" he says.
Brazil cruises from miami will have a year of recession. This changes the plans of Starbucks for the country? No. Let's open our hundredth store in Brazil in up to four months. This store opening outlook reflects our current situation, which is favorable. There is a great demand for our brand in other Brazilian cities and also in the Rio-São Paulo axis. You can not say that the worst case scenario does not impact in any way. Of course we need to exercise caution with everything we do to satisfy and retain customers. At this time, families are beginning to prioritize spending in the budget. What remains is a discretionary money. And it is at this point that we must give our best to grow our business.
Devaluation of the real harm? Yes, mainly cruises from miami because 35% of our total raw materials are imported. This is a problem. We are seriously working in the supply area to reduce this percentage. Not only as a practice, or to feed the Brazilian industry, but to improve cruises from miami our business model. But it all depends on the volume and the number of stores. We have a list of priorities for the nationalization cruises from miami of products. Our biggest challenge is to solve the equation involving the defendant volume of a product versus the cost to nationalize it. Sometimes I find a factory that will make a particular cruises from miami input in sufficient volume. cruises from miami So have left care. And it is very costly, sometimes considering shipping and import duties.
Many companies are reviewing investments and laying off. What is the secret to avoiding this way? Neither of these possibilities is in our plans. Obviously, there is opportunity to improve efficiency. When there is an increase in energy prices, for example, we do our job. We reduced spending and strive to save the most. We respond operationally to specific problems. cruises from miami In terms of investment, we see a great demand. Many Brazilians know the company abroad and visit our stores when it comes to ride to São Paulo. Are people of Belo Horizonte, Brasília, Curitiba etc. Of course, under the circumstances, we must be careful with the choice of place, hit the best decisions to have no margin for error. It is different from other times, but we continue to invest. (Click to continue reading).
Located in the Itaim Bibi district of São