At least that is the opinion of Goldman Sachs in a report delivered to customers in the US, and its findings led to the company's shares were up 5.12% last week on the New York Stock Exchange. It may seem little, but for a company that has been dealing with negative results in recent years, is great news.
What was behind this improvement? According to the bank, the new command of the company is taking the correct paths to prioritize a culture of innovation and emphasize the need for partnerships. Thus the bank passed the recommendation to investors that Mattel's shares are now at the "purchase" and not the "neutral" state.
The new CEO of Mattel, Christopher Sinclair, said the company has taken several actions to implement grand holiday a quick turnaround in the first four months of the year, in addition to improving accounting and make better decisions. Of course you hear that any man in his position, but it will be a company of that size can change so quickly like that?
Some experts still see the Mattel figures with caution, since the growth and changes compared with the previous year are still very small between the average of companies. The numbers of the last line of the company compared to the same period last year also show a not very encouraging scenario, but you can see a reaction.
In the opinion of an outsider, like us, it is interesting to see that Mattel grand holiday did not swallow well be passed to world's third largest grand holiday toy company (after Lego and Hasbro in that order), and some good attitudes have begun to happen, as the recent partnership of Hot Wheels brand with the film series Star Wars (only possible partnership with the recent purchase grand holiday of Lucasfilm by Disney, which made the brand almost fall in the lap of Mattel), grand holiday which will bring to the brand a public I do not necessarily consume these products.
It is visible also the approach to the adult collector, with a more targeted presence grand holiday in social networks and events. But I'll give you a hint Mattel: collectors are getting old, and children and adolescents are not interested in their products. It's time to delight these people and make them collectors ...
Here in Brazil happens an interesting move: all of Brazil Mattel marketing department was transferred to Mexico, and now the decisions will come from there (already came before, but now centered more). If this will be good or not, we do not know, but at least it's a change of ways, and we can only hope that our position as the third largest Hot Wheels market in the world (now behind Mexico) reverses. grand holiday
Though news be good, there is still a long way to Mattel actually turn the tables and not run the risk of completely losing its relevance. There is a great work to be done especially in the "Wheels" Division (Hot Wheels, Matchbox and Tyco), and the company needs to listen more who collects and who understand what collectors want. More information on this matter TheStreet site.
Crisis I am, financially speaking! lol ... Mattel is in crisis cuz it wants to take based on the consumers would be wasting money. Want an example? If relaunch the Ecto 1, both retro, as in mainline! That was the Veyron, and some others that were hits in the past (and even hj). Did not have to invest a lot, they could take advantage of existing molds and stop inventing shit for children who do not want children! Reply Delete
Well, the Veyron I learned that Mattel has license to no longer to produce, but now had tava when making a newer it would be top. And as top as it would be if they made a version of the Koenigsegg Agera R to baseline for I have really into that car and not die happy without having a mini this car and certainly no longer as I think of those of Retro in the middle of nowhere that not Blumenau so I think I'll grand holiday buy a gallows and discredit the ._ life. Delete
Calm friend Gabriel, I'm carioca, most live in Bahia and give some advice: Browse the face. There u will find several groups in q u can buy HW for a nice price! I even bought the Mustang NFS and the Aston DBS by 25.00 each! Delete
Well, face I do not use because I hate: \ E also ends up being easier for me to go in the stores than buying whenever grand holiday the net. But ever I encountered since the DB5 (I think that was the name) of the Toni Retro Toys that're always putting something else on the shelves, even if not new batch, so who knows right: D Delete
They are people, there is still hope. The guys seem to be dumb, but they are not. All involves grand holiday money and if so we see "junk" to children around, it is obvious that this is what the money for them .... but it ta changing! grand holiday The
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